From 00323cfe3d2504b3b54633507d2fa968b083c22d Mon Sep 17 00:00:00 2001 From: Angelica Willianto Date: Tue, 8 Sep 2026 00:23:35 +0700 Subject: [PATCH 1/4] docs(brand): point every profile at the Advocacy rules --- docs/rules/DEV-510.md | 149 ++++++++++++++++++++++++++++++++++++------ 1 file changed, 129 insertions(+), 20 deletions(-) diff --git a/docs/rules/DEV-510.md b/docs/rules/DEV-510.md index 4f40849..ab6aecc 100644 --- a/docs/rules/DEV-510.md +++ b/docs/rules/DEV-510.md @@ -9,15 +9,16 @@ depends_on: [] ## Problem -A GitHub, LinkedIn, X, or Bluesky profile that doesn't state the member's Holdex -role, or still links to outside brands, doesn't tell the market they work here -and dilutes the identity every member's profile is meant to project. +A member's public professional profiles should make their role at Holdex clear. +When those profiles use old positioning or promote unrelated companies, people +cannot tell what the member does now or how their work connects to Holdex. ## Solution -Immediately upon joining, update your GitHub, LinkedIn, X, and Bluesky profiles -to reflect your role at Holdex, and keep them exclusively promoting Holdex while -employed, no other brands or links. +Immediately upon joining, update your GitHub and LinkedIn profiles to reflect +your role at Holdex. If you use X or Bluesky professionally, update those too. +Keep every professional profile current while you work at Holdex, without links +or positioning that suggest you represent another company. Wizard opens this as a Problem automatically when a new member is onboarded, so the check is triggered without anyone remembering to file it. Completing the @@ -27,10 +28,10 @@ profile fields, and confirming they match, stays manual. Engineer at @holdex"), company set to `@holdex`, location set to `localhost`, current time hidden, email left empty, social links to [x.com/HoldexIo](https://x.com/HoldexIo), -[holdex.io/c/jobs](https://holdex.io/c/jobs), and +[holdex.io/jobs](https://holdex.io/jobs), and [linkedin.com/company/holdex](https://linkedin.com/company/holdex), only -Holdex-related pinned repositories, and a public self-repo README stating your -role, contributions, and enthusiasm for Holdex. +Holdex-related pinned repositories, and a public self-repo README explaining +what you do at Holdex and linking to relevant work. **LinkedIn**: add Holdex as your current experience, with this mandatory description: @@ -39,21 +40,129 @@ description: > Kong-based since 2016, we turn bold visions into secure, scalable products, > driving adoption with unmatched expertise. -**X**: description states your role at @HoldexIo, link to the Holdex website or -portfolio, location set to `localhost`. Engage actively: share Holdex news and -updates, interact with the community, and tag +Keep those two sentences verbatim. You may follow them with one sentence about +what you do at Holdex or something you have built here, preferably with a name +or a number that can be verified. Do not add retired positioning such as DeFi, +RWA, Web3, or "blockchain solutions"; the company copy is canonical in +[DEV-530](./DEV-530.md). + +The headline states your role at Holdex in plain words, for example "Senior +Software Engineer at Holdex". Avoid retired verticals in it. + +A member who posts under their own name also sets up the profile a reader opens +after a post or a comment, in this order: + +1. **Photo**: in focus, your face, recent, and professional enough for the + reader you want. +1. **Headline**: the outcome you create, one proof, then your title. +1. **Banner**, on a Managing Partner's profile: one line on what you build and + for whom, with a proof row under it, right-aligned so the photo does not + cover it on mobile. Use the + [partner LinkedIn cover](https://www.figma.com/design/WpSncHyBcwV6Dlut2H6XsB/Marketing?node-id=1867-1240&t=n6VYnpuExbDCTBo4-1) + on LinkedIn. +1. **About**: who you help, the problem, what Holdex does about it, the proof + with names and numbers, and what to do next. The first sentence names the + reader and their problem, because it is the only part LinkedIn shows before + "see more". +1. **Featured**: three items, in order: one build story with numbers, your best + on-positioning post, one external proof such as a talk or press mention. + +The reference profile is the CEO's, +[/in/zolotokrylin](https://www.linkedin.com/in/zolotokrylin/), quoted in full in +the Reference below. + +**X, when used professionally**: description states your role at @HoldexIo, link +to the Holdex website or portfolio, location set to `localhost`. Share Holdex +news and updates when relevant, interact with the community, and tag [@HoldexIo](https://x.com/HoldexIo). -**Bluesky**: bio states your role at Holdex, link to the Holdex website or -portfolio, and follow and engage with +**Bluesky, when used professionally**: bio states your role at Holdex and links +to the Holdex website or portfolio. Follow and engage with [Holdex's Bluesky presence](https://bsky.app/profile/holdex.io). ### Acceptance Criteria - [ ] GitHub profile matches every field in the Solution -- [ ] LinkedIn lists Holdex as current experience with the mandatory - description, verbatim -- [ ] X profile states the role, links to Holdex, and sets location to - `localhost` -- [ ] Bluesky profile states the role, links to Holdex, and follows Holdex's - Bluesky presence +- [ ] LinkedIn lists Holdex as the current role with the mandatory description, + verbatim +- [ ] No profile field describes Holdex with retired positioning (DeFi, RWA, + Web3, blockchain solutions) or a positioning of its own +- [ ] A member who posts under their own name has a clear recent photo, a + headline in the order outcome, proof, title, an About that opens on the + reader's problem, and three Featured items +- [ ] If the member uses X professionally, the profile states the role, links to + Holdex, and sets the location to `localhost` +- [ ] If the member uses Bluesky professionally, the profile states the role, + links to Holdex, and follows Holdex's Bluesky presence + +### Reference + +After the mandatory description, the optional personal sentence should sound +like the person and name real work. For example: + +> I build the backend services behind the products we ship with founding teams, +> most recently payment rails in Go and TypeScript. +> +> I maintain kwil-db, the open-source database behind TRUF.NETWORK, and have +> shipped 27 production releases of it. +> +> I run product and design across the studio, including the early scope +> decisions that shape what we build. + +If your entry already lists real work with numbers, keep that copy after the +mandatory description. While you represent Holdex, drop the "open to work" +badge, the "LinkedIn helped me get this job" line, and any headline text about +another company. + +The full reference is Vadim's own profile. His headline: + +> I build AI and fintech products with founders, from prototype to production +> | $140M+ raised by the companies we built | Managing Partner, Holdex + +His banner reads "Building fintech and AI products with founding teams since +2017", with Clearpool, Truflation, Hex Trust, Canton Network, and $140M+ raised +underneath. His About: + +> I work with AI and fintech founders to build products and grow the companies +> behind them. +> +> I run Holdex, a design and technology studio that works with founding teams +> from early product decisions through launch. We stay involved as customer +> feedback shapes the product and the company moves into its next stage. +> +> Our work includes Clearpool, Truflation, Hex Trust, and DeFy. The companies we +> have built for have raised more than +> $140M, and Clearpool has originated more than $960M in institutional loans. +> +> I share what I learn from running the studio: how we manage teams, make +> product decisions, and evolve the way we work with AI. If you're building in +> AI or fintech, let's talk. + +On GitHub, the bio gets 160 characters, which is enough: + +> Full-stack Engineer at @holdex +> +> Design and Software Engineer at @holdex. We build AI and fintech products with +> founders. + +The profile README lives in your self-named repo and states your role, what you +do, and one link. Skip the badges and the stats widgets. For example: + +> # Angelica +> +> Design and Software Engineer at [Holdex](https://holdex.io), a design and +> technology studio for AI and fintech companies. +> +> I design and build the products we ship with founding teams, and I run the +> process side: the rules our repos follow and the checks that enforce them. + +X gives you the same 160 characters: + +> Senior Software Engineer at @HoldexIo, a design and technology studio for AI +> and fintech companies. + +Bluesky gives you 256 characters: + +> Senior Software Engineer at Holdex, a design and technology studio for AI and +> fintech companies. I build backend systems for the products we ship with +> founders. From a088159c27a1c401d513d28f69a2e2fca39e4877 Mon Sep 17 00:00:00 2001 From: Angelica Willianto Date: Tue, 8 Sep 2026 00:50:14 +0700 Subject: [PATCH 2/4] chore: rule --- docs/rules/DEV-530.md | 152 ++++++++++++++++++++++++++++++++++++++++++ docs/rules/README.md | 1 + 2 files changed, 153 insertions(+) create mode 100644 docs/rules/DEV-530.md diff --git a/docs/rules/DEV-530.md b/docs/rules/DEV-530.md new file mode 100644 index 0000000..faede9a --- /dev/null +++ b/docs/rules/DEV-530.md @@ -0,0 +1,152 @@ +--- +id: DEV-530 +title: "Keep Holdex's Public Accounts on One Identity Line" +status: "active" +enforcement: "manual" +severity: "warning" +depends_on: [] +--- + +## Problem + +Anyone with admin on a company account can edit its bio on the platform, so the +accounts drift apart and nobody can tell which version is current. + +## Solution + +This rule is the only place the company-account copy is edited. Merge a change +here before changing a platform, then apply the reviewed text to every affected +account and record its live state in marketing. It lives in this public repo so +every member, not only marketing, can read it and check a live account against +it. + +Two rules shape the copy: + +1. **The identity line.** Wherever a line stands alone (display name, tagline, + bio), Holdex is `Design and Technology Studio for AI and Fintech Companies`. + "Studio" answers what we are in one second. +1. **Partner is shown, not claimed.** Describe the work: we build alongside the + team and stay involved after launch. Do not use "partner" as a label we award + ourselves. + +Numbers follow the figure the marketing docs use. When a figure changes, update +every field that carries it in the same PR, then apply the change to the live +accounts together. The current company mark and source design files live in +[Holdex Branding](https://github.com/holdex/marketing/blob/main/docs/brand/BRANDING.md). + +## Holdex on X + +- Account: [@HoldexIo](https://x.com/HoldexIo) + +| Field | Canonical value | +| --- | --- | +| Handle | `@HoldexIo` | +| Display name | Holdex | +| Profile image | Current Holdex company mark | +| Header image | [Holdex X cover](https://www.figma.com/design/WpSncHyBcwV6Dlut2H6XsB/Marketing?node-id=1867-1500&t=n6VYnpuExbDCTBo4-1) | +| Bio | Design and Technology Studio for AI and Fintech Companies. $140M+ raised by companies we've helped build. @ClearpoolFin @Truflation @IthacaProtocol @Hex_Trust | +| Location | Hong Kong | +| Website | `https://holdex.io` | +| Birth date | Not set; X reserves this for the person operating the account | +| Pinned post | Best-performing recent post that matches the current identity line | + +## Holdex on Bluesky + +- Account: [@holdex.io](https://bsky.app/profile/holdex.io) + +| Field | Canonical value | +| --- | --- | +| Handle | `holdex.io` | +| Display name | Holdex | +| Avatar | Current Holdex company mark | +| Banner | Export the [Holdex X cover](https://www.figma.com/design/WpSncHyBcwV6Dlut2H6XsB/Marketing?node-id=1867-1500&t=n6VYnpuExbDCTBo4-1) separately and preview its crop | +| Bio | Design and Technology Studio for AI and Fintech Companies. $140M+ raised by companies we've helped build. | +| Website | `https://holdex.io` | +| Pronouns | Not set on the company account | +| Pinned post | Best-performing recent post that matches the current identity line | + +Bluesky has no location field. Its banner is 3:1, but the visible crop and +avatar overlap may differ from X. + +## Holdex on LinkedIn + +- Account: [/company/holdex](https://www.linkedin.com/company/holdex/) + +| Field | Canonical value | +| --- | --- | +| Page name | Holdex | +| Public URL | `https://www.linkedin.com/company/holdex/` | +| Logo | Current Holdex company mark | +| Cover image | [Holdex LinkedIn cover](https://www.figma.com/design/WpSncHyBcwV6Dlut2H6XsB/Marketing?node-id=1867-1189&t=n6VYnpuExbDCTBo4-1) | +| Tagline | Design and Technology Studio for AI and Fintech Companies. $140M+ raised by companies we've helped build. | +| Website | `https://holdex.io` | +| Industry | Software Development | +| Company size | 11-50 employees | +| Company type | Privately Held | +| Founded | 2016 | +| Headquarters | Hong Kong, Hong Kong | +| Locations | Hong Kong only; keep one primary location and remove the second Hong Kong address and Bali | +| Commitments | Not set until the claims and supporting evidence are reviewed | +| Custom CTA, when available | Visit website: `https://holdex.io` | +| About | Use the canonical About below | +| Specialties | Use the canonical list below | + +**About:** + +> Holdex is a design and technology studio for AI and fintech companies. Hong +> Kong-based since 2016, we turn bold visions into secure, scalable products, +> driving adoption with unmatched expertise. + +Keep this company description verbatim wherever the full Holdex description is +required. Short profile fields use the identity line and may add the supported +$140M+ proof when space allows. + +**LinkedIn specialties:** AI, Artificial Intelligence, Machine Learning, +FinTech, Payments, Digital Banking, Digital Assets, Tokenization, Product +Design, UI/UX, Software Development, Branding. + +Feature the best-performing recent post that matches the current identity line. +Current positioning comes before performance. + +## Holdex on GitHub + +- Account: [github.com/holdex](https://github.com/holdex) + +| Field | Canonical value | +| --- | --- | +| Organization handle | `holdex` | +| Display name | Holdex | +| Avatar | Current Holdex company mark | +| Description | Design and Technology Studio for AI and Fintech Companies. $140M+ raised by companies we've helped build. | +| Website | `https://holdex.io` | +| Location | Hong Kong | +| Public email | Leave blank until Holdex designates a monitored public inbox | +| X username | `HoldexIo` | +| Verified domain | `holdex.io` | +| Profile README | [`holdex/.github/profile/README.md`](https://github.com/holdex/.github/blob/main/profile/README.md) | +| Pinned repositories | Up to six current public repositories that best represent Holdex's work | + +The GitHub profile README lives in +[`holdex/.github/profile/README.md`](https://github.com/holdex/.github/blob/main/profile/README.md). +It carries the same About text as LinkedIn, followed by links to +[holdex.io/works](https://holdex.io/works), +[holdex.io/jobs](https://holdex.io/jobs), and +[holdex/developers](https://github.com/holdex/developers). + +Pin repositories that help a visitor understand Holdex's current work. Remove +stale, private, archived, or off-positioning repositories from the public set. + +Member profiles follow [DEV-510](./DEV-510.md); this rule covers the company's +own accounts. + +### Acceptance Criteria + +- [ ] Every field and section specified for the four platforms matches the live + account +- [ ] Each bio, tagline, description, and the LinkedIn About match this rule + verbatim +- [ ] Every figure on an account matches the figure in this rule +- [ ] The LinkedIn company details and single primary location match this rule +- [ ] The GitHub organization description, links, profile README, and pins match + this rule +- [ ] A change to any company account has a merged PR to this rule behind it diff --git a/docs/rules/README.md b/docs/rules/README.md index e87d0cc..9561d3c 100644 --- a/docs/rules/README.md +++ b/docs/rules/README.md @@ -99,3 +99,4 @@ How members represent Holdex in public. - [DEV-510](./DEV-510.md): set up your public profiles for Holdex - [DEV-520](./DEV-520.md): advocate for Holdex across public channels +- [DEV-530](./DEV-530.md): keep Holdex's public accounts on one identity line From 7f0822d71084d2d209e6cddbfd33850697a5ecac Mon Sep 17 00:00:00 2001 From: Angelica Willianto Date: Tue, 8 Sep 2026 01:15:46 +0700 Subject: [PATCH 3/4] chore: strengthen copy --- docs/rules/DEV-510.md | 104 +++++++++++++++++++----------------------- docs/rules/DEV-530.md | 25 ++++++---- 2 files changed, 63 insertions(+), 66 deletions(-) diff --git a/docs/rules/DEV-510.md b/docs/rules/DEV-510.md index ab6aecc..9974e53 100644 --- a/docs/rules/DEV-510.md +++ b/docs/rules/DEV-510.md @@ -4,7 +4,7 @@ title: "Set Up Your Public Profiles for Holdex" status: "active" enforcement: "semi-automated" severity: "warning" -depends_on: [] +depends_on: ["DEV-530"] --- ## Problem @@ -28,23 +28,18 @@ profile fields, and confirming they match, stays manual. Engineer at @holdex"), company set to `@holdex`, location set to `localhost`, current time hidden, email left empty, social links to [x.com/HoldexIo](https://x.com/HoldexIo), +[holdex.io/works](https://holdex.io/works), [holdex.io/jobs](https://holdex.io/jobs), and [linkedin.com/company/holdex](https://linkedin.com/company/holdex), only Holdex-related pinned repositories, and a public self-repo README explaining what you do at Holdex and linking to relevant work. -**LinkedIn**: add Holdex as your current experience, with this mandatory -description: - -> Holdex is a design and technology studio for AI and fintech companies. Hong -> Kong-based since 2016, we turn bold visions into secure, scalable products, -> driving adoption with unmatched expertise. - -Keep those two sentences verbatim. You may follow them with one sentence about -what you do at Holdex or something you have built here, preferably with a name -or a number that can be verified. Do not add retired positioning such as DeFi, -RWA, Web3, or "blockchain solutions"; the company copy is canonical in -[DEV-530](./DEV-530.md). +**LinkedIn**: add Holdex as your current experience and use the +[canonical company description in DEV-530](./DEV-530.md#holdex-on-linkedin) +verbatim. You may follow it with one sentence about what you do at Holdex or +something you have built here, preferably with a name or a number that can be +verified. Do not add retired positioning such as DeFi, RWA, Web3, or "blockchain +solutions". The headline states your role at Holdex in plain words, for example "Senior Software Engineer at Holdex". Avoid retired verticals in it. @@ -72,12 +67,12 @@ The reference profile is the CEO's, the Reference below. **X, when used professionally**: description states your role at @HoldexIo, link -to the Holdex website or portfolio, location set to `localhost`. Share Holdex -news and updates when relevant, interact with the community, and tag -[@HoldexIo](https://x.com/HoldexIo). +to the [Holdex works page](https://holdex.io/works), and set the location to +`localhost`. Share Holdex news and updates when relevant, interact with the +community, and tag [@HoldexIo](https://x.com/HoldexIo). **Bluesky, when used professionally**: bio states your role at Holdex and links -to the Holdex website or portfolio. Follow and engage with +to the [Holdex works page](https://holdex.io/works). Follow and engage with [Holdex's Bluesky presence](https://bsky.app/profile/holdex.io). ### Acceptance Criteria @@ -97,22 +92,20 @@ to the Holdex website or portfolio. Follow and engage with ### Reference -After the mandatory description, the optional personal sentence should sound -like the person and name real work. For example: +The company description already explains what Holdex is. The optional personal +line should tell a visitor what this member actually does and what they can +trust them with. Name a product or repository when it helps, and include a +result only when it is verified. Do not fill the space with a tool inventory, +internal process language, or generic enthusiasm. -> I build the backend services behind the products we ship with founding teams, -> most recently payment rails in Go and TypeScript. -> -> I maintain kwil-db, the open-source database behind TRUF.NETWORK, and have -> shipped 27 production releases of it. -> -> I run product and design across the studio, including the early scope -> decisions that shape what we build. +A useful line does not need a metric or a list of technologies. For example: + +> I take early product ideas from rough sketches to working software. -If your entry already lists real work with numbers, keep that copy after the -mandatory description. While you represent Holdex, drop the "open to work" -badge, the "LinkedIn helped me get this job" line, and any headline text about -another company. +If the entry already includes real work with verified numbers, keep that proof +after the mandatory description. While you represent Holdex, drop the "open to +work" badge, the "LinkedIn helped me get this job" line, and any headline text +about another company. The full reference is Vadim's own profile. His headline: @@ -123,46 +116,45 @@ His banner reads "Building fintech and AI products with founding teams since 2017", with Clearpool, Truflation, Hex Trust, Canton Network, and $140M+ raised underneath. His About: -> I work with AI and fintech founders to build products and grow the companies -> behind them. +> I build and scale AI and fintech startups through Holdex, the design and +> technology studio I founded in Hong Kong in 2017. > -> I run Holdex, a design and technology studio that works with founding teams -> from early product decisions through launch. We stay involved as customer -> feedback shapes the product and the company moves into its next stage. -> -> Our work includes Clearpool, Truflation, Hex Trust, and DeFy. The companies we -> have built for have raised more than +> Our portfolio includes Clearpool, Truflation, and TRUF.NETWORK. The companies +> we've helped build have raised more than > $140M, and Clearpool has originated more than $960M in institutional loans. > -> I share what I learn from running the studio: how we manage teams, make -> product decisions, and evolve the way we work with AI. If you're building in -> AI or fintech, let's talk. +> I work across product and technology, from the first decisions through launch +> and growth. I also share what I learn about running the studio, managing +> teams, and evolving how we work with AI. If you're building in AI or fintech, +> let's talk. On GitHub, the bio gets 160 characters, which is enough: > Full-stack Engineer at @holdex > -> Design and Software Engineer at @holdex. We build AI and fintech products with -> founders. - -The profile README lives in your self-named repo and states your role, what you -do, and one link. Skip the badges and the stats widgets. For example: - -> # Angelica -> -> Design and Software Engineer at [Holdex](https://holdex.io), a design and -> technology studio for AI and fintech companies. +> Design and Software Engineer at @holdex, a design and technology studio for AI +> and fintech startups. + +The profile README lives in your self-named repo. Its opening still needs to +work in five seconds: lead with what you want to be known for, then point to one +or two things a visitor can inspect. Write about work you personally do rather +than borrowing client outcomes or lifecycle claims from the founder and company +profiles. The short Holdex descriptor provides context, but it is not the +subject. Do not repeat the full company About or turn the README into a résumé. +Skip the badges and stats widgets. For example: + +> At [Holdex](https://holdex.io), a design and technology studio for AI and +> fintech startups, I design product interfaces and build them in code. > -> I design and build the products we ship with founding teams, and I run the -> process side: the rules our repos follow and the checks that enforce them. +> [See what we've built](https://holdex.io/works). X gives you the same 160 characters: > Senior Software Engineer at @HoldexIo, a design and technology studio for AI -> and fintech companies. +> and fintech startups. Bluesky gives you 256 characters: > Senior Software Engineer at Holdex, a design and technology studio for AI and -> fintech companies. I build backend systems for the products we ship with +> fintech startups. I build backend systems for the products we ship with > founders. diff --git a/docs/rules/DEV-530.md b/docs/rules/DEV-530.md index faede9a..dc861f4 100644 --- a/docs/rules/DEV-530.md +++ b/docs/rules/DEV-530.md @@ -20,11 +20,14 @@ account and record its live state in marketing. It lives in this public repo so every member, not only marketing, can read it and check a live account against it. -Two rules shape the copy: +Three rules shape the copy: 1. **The identity line.** Wherever a line stands alone (display name, tagline, - bio), Holdex is `Design and Technology Studio for AI and Fintech Companies`. + bio), Holdex is `Design and technology studio for AI and fintech startups`. "Studio" answers what we are in one second. +1. **The audience.** "Startups" names the target market, while "founders" names + the people we work with. Use "companies" only when referring to portfolio + companies or reporting proof about them. 1. **Partner is shown, not claimed.** Describe the work: we build alongside the team and stay involved after launch. Do not use "partner" as a label we award ourselves. @@ -44,7 +47,7 @@ accounts together. The current company mark and source design files live in | Display name | Holdex | | Profile image | Current Holdex company mark | | Header image | [Holdex X cover](https://www.figma.com/design/WpSncHyBcwV6Dlut2H6XsB/Marketing?node-id=1867-1500&t=n6VYnpuExbDCTBo4-1) | -| Bio | Design and Technology Studio for AI and Fintech Companies. $140M+ raised by companies we've helped build. @ClearpoolFin @Truflation @IthacaProtocol @Hex_Trust | +| Bio | Design and technology studio for AI and fintech startups. $140M+ raised by companies we've helped build. @ClearpoolFin @Truflation @IthacaProtocol @Hex_Trust | | Location | Hong Kong | | Website | `https://holdex.io` | | Birth date | Not set; X reserves this for the person operating the account | @@ -60,7 +63,7 @@ accounts together. The current company mark and source design files live in | Display name | Holdex | | Avatar | Current Holdex company mark | | Banner | Export the [Holdex X cover](https://www.figma.com/design/WpSncHyBcwV6Dlut2H6XsB/Marketing?node-id=1867-1500&t=n6VYnpuExbDCTBo4-1) separately and preview its crop | -| Bio | Design and Technology Studio for AI and Fintech Companies. $140M+ raised by companies we've helped build. | +| Bio | Design and technology studio for AI and fintech startups. $140M+ raised by companies we've helped build. | | Website | `https://holdex.io` | | Pronouns | Not set on the company account | | Pinned post | Best-performing recent post that matches the current identity line | @@ -78,12 +81,12 @@ avatar overlap may differ from X. | Public URL | `https://www.linkedin.com/company/holdex/` | | Logo | Current Holdex company mark | | Cover image | [Holdex LinkedIn cover](https://www.figma.com/design/WpSncHyBcwV6Dlut2H6XsB/Marketing?node-id=1867-1189&t=n6VYnpuExbDCTBo4-1) | -| Tagline | Design and Technology Studio for AI and Fintech Companies. $140M+ raised by companies we've helped build. | +| Tagline | Design and technology studio for AI and fintech startups. $140M+ raised by companies we've helped build. | | Website | `https://holdex.io` | | Industry | Software Development | | Company size | 11-50 employees | | Company type | Privately Held | -| Founded | 2016 | +| Founded | 2017 | | Headquarters | Hong Kong, Hong Kong | | Locations | Hong Kong only; keep one primary location and remove the second Hong Kong address and Bali | | Commitments | Not set until the claims and supporting evidence are reviewed | @@ -93,9 +96,9 @@ avatar overlap may differ from X. **About:** -> Holdex is a design and technology studio for AI and fintech companies. Hong -> Kong-based since 2016, we turn bold visions into secure, scalable products, -> driving adoption with unmatched expertise. +> Holdex is a design and technology studio for AI and fintech startups. Founded +> in Hong Kong in 2017, we build with founders from the first product decisions +> through launch and growth. Keep this company description verbatim wherever the full Holdex description is required. Short profile fields use the identity line and may add the supported @@ -117,7 +120,7 @@ Current positioning comes before performance. | Organization handle | `holdex` | | Display name | Holdex | | Avatar | Current Holdex company mark | -| Description | Design and Technology Studio for AI and Fintech Companies. $140M+ raised by companies we've helped build. | +| Description | Design and technology studio for AI and fintech startups. $140M+ raised by companies we've helped build. | | Website | `https://holdex.io` | | Location | Hong Kong | | Public email | Leave blank until Holdex designates a monitored public inbox | @@ -145,6 +148,8 @@ own accounts. account - [ ] Each bio, tagline, description, and the LinkedIn About match this rule verbatim +- [ ] The full description says what Holdex is, who it works with, and that the + work continues from the first product decisions through growth - [ ] Every figure on an account matches the figure in this rule - [ ] The LinkedIn company details and single primary location match this rule - [ ] The GitHub organization description, links, profile README, and pins match From 9f4629b610fa8362dfa98a636b6d440ae4b0ed63 Mon Sep 17 00:00:00 2001 From: Angelica Willianto Date: Tue, 8 Sep 2026 01:24:44 +0700 Subject: [PATCH 4/4] Update DEV-530.md --- docs/rules/DEV-530.md | 14 +++++++++----- 1 file changed, 9 insertions(+), 5 deletions(-) diff --git a/docs/rules/DEV-530.md b/docs/rules/DEV-530.md index dc861f4..ba556f0 100644 --- a/docs/rules/DEV-530.md +++ b/docs/rules/DEV-530.md @@ -14,11 +14,11 @@ accounts drift apart and nobody can tell which version is current. ## Solution -This rule is the only place the company-account copy is edited. Merge a change -here before changing a platform, then apply the reviewed text to every affected -account and record its live state in marketing. It lives in this public repo so -every member, not only marketing, can read it and check a live account against -it. +This rule is the only place the company-account copy and ownership are edited. +Merge a change here before changing a platform, then apply the reviewed text to +every affected account and record completion in the marketing Problem or PR that +scheduled the update. It lives in this public repo so every member, not only +marketing, can read it and check a live account against it. Three rules shape the copy: @@ -40,6 +40,7 @@ accounts together. The current company mark and source design files live in ## Holdex on X - Account: [@HoldexIo](https://x.com/HoldexIo) +- Owner: Mark | Field | Canonical value | | --- | --- | @@ -56,6 +57,7 @@ accounts together. The current company mark and source design files live in ## Holdex on Bluesky - Account: [@holdex.io](https://bsky.app/profile/holdex.io) +- Owner: Mark | Field | Canonical value | | --- | --- | @@ -74,6 +76,7 @@ avatar overlap may differ from X. ## Holdex on LinkedIn - Account: [/company/holdex](https://www.linkedin.com/company/holdex/) +- Owner: Mark | Field | Canonical value | | --- | --- | @@ -114,6 +117,7 @@ Current positioning comes before performance. ## Holdex on GitHub - Account: [github.com/holdex](https://github.com/holdex) +- Owner: Vadim | Field | Canonical value | | --- | --- |