docs(consent): add the Google Ads cookie inventory to the Cookie Policy

Author: waleedlatif1

apps/sim/app/(landing)/cookie-policy/cookie-policy-content.tsx

@@ -44,7 +44,7 @@ export const COOKIE_POLICY_CONFIG: LegalPageConfig = {
   title: 'Cookie Policy',
   description:
     'What cookies Sim sets, why, how long they last, and how to change your choice at any time.',
-  lastUpdated: 'August 24, 2026',
+  lastUpdated: 'September 3, 2026',
   intro: [
     {
       kind: 'paragraph',
@@ -121,7 +121,9 @@ export const COOKIE_POLICY_CONFIG: LegalPageConfig = {
             </>,
             <>
               <strong>Marketing</strong> — measuring which campaigns bring builders to Sim and
-              showing relevant ads on other sites.
+              showing relevant ads on other sites. Google Ads loads with ad storage denied and
+              cannot set conversion cookies until this category is allowed; before then, it may send
+              limited cookieless consent signals.
             </>,
           ],
         },
@@ -199,6 +201,24 @@ export const COOKIE_POLICY_CONFIG: LegalPageConfig = {
           ],
         ]),
         cookieTable('Marketing', [
+          [
+            '_gcl_au',
+            'Google Ads',
+            'Links a Google ad click to a later sign-up or demo booking on sim.ai.',
+            '90 days',
+          ],
+          [
+            '_gcl_aw / _gcl_gs',
+            'Google Ads',
+            'Stores the click identifier from a Google ad that brought you to sim.ai.',
+            '90 days',
+          ],
+          [
+            'IDE',
+            'Google (doubleclick.net)',
+            'Measures ad conversions and limits how often the same ad is shown.',
+            '13 months',
+          ],
           [
             'guest_id',
             'X (Twitter)',
@@ -248,7 +268,8 @@ export const COOKIE_POLICY_CONFIG: LegalPageConfig = {
               <ProseLink href='https://tools.google.com/dlpage/gaoptout'>
                 Google Analytics
               </ProseLink>
-              , <ProseLink href='https://x.com/settings/privacy_and_safety'>X (Twitter)</ProseLink>,{' '}
+              , <ProseLink href='https://adssettings.google.com'>Google Ads</ProseLink>,{' '}
+              <ProseLink href='https://x.com/settings/privacy_and_safety'>X (Twitter)</ProseLink>,{' '}
               <ProseLink href='https://legal.hubspot.com/privacy-policy'>HubSpot</ProseLink>, and{' '}
               <ProseLink href='https://posthog.com/privacy'>PostHog</ProseLink>.
             </>
@@ -270,7 +291,7 @@ export const COOKIE_POLICY_CONFIG: LegalPageConfig = {
             <>
               The providers currently in use are{' '}
               <ProseLink href='https://policies.google.com/technologies/cookies'>Google</ProseLink>{' '}
-              (Analytics),{' '}
+              (Analytics and Ads),{' '}
               <ProseLink href='https://legal.hubspot.com/privacy-policy'>HubSpot</ProseLink>,{' '}
               <ProseLink href='https://x.com/en/privacy'>X (Twitter)</ProseLink>,{' '}
               <ProseLink href='https://ahrefs.com/privacy'>Ahrefs</ProseLink>,{' '}