Review 12 — SEO: sitemap, canonical/hreflang, structured data, keyword metadata - #36
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Review 12 — SEO: sitemap, canonical/hreflang, structured data, keyword metadata#36ArneeMe wants to merge 1 commit into
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The niche is winnable: searches like 'attest frivillig arbeid mal'
surface only generic guidance pages and one downloadable .doc template
— no product. On-page work shipped here; owner actions (Search
Console, backlinks from member orgs) documented in docs/SEO.md.
- sitemap.xml: static pages + every public org form, DB-outage safe;
robots.txt references it and now also blocks /admin.
- Canonical + hreflang (nb-NO/en/x-default) on /, /om, /personvern via
publicPageMetadata — ?lang=en declared as alternate, not duplicate.
- metadataBase, Open Graph + Twitter defaults, keyword-informed title
('digital attest for frivillige') and meta description.
- Structured data: WebSite on the landing page, FAQPage on /om built
from the strings file so it tracks visible content in both languages.
- docs/SEO.md: research findings, what shipped, prioritized owner
playbook, and what NOT to do. Linked from CLAUDE.md and ROADMAP.
Co-Authored-By: Claude Fable 5 <noreply@anthropic.com>
Claude-Session: https://claude.ai/code/session_01BFHkXUuHJME4cF9AJWbavB
ArneeMe
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July 13, 2026 10:42
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Stacked on #35 (part 12, top of the review stack). On-page SEO + a written playbook for the off-page half.
Why this is worth doing now
Research on the target queries («attest frivillig arbeid mal», «frivillighetsattest», «attest mal frivillig organisasjon») shows the SERP is generic guidance (Frivillighet Norge, Arbeidstilsynet, frivillig.no) plus one downloadable Word template — no product owns the niche. Low competition means correct on-page work + a few topically-perfect backlinks can rank. Full findings with links in
docs/SEO.md.Shipped
sitemap.xml(static pages + every public org form, DB-outage safe);robots.txtnow references it and blocks/admin(the follow-up noted back in the phase PRs).nb-NO/en/x-default) on/,/om,/personvernvia a sharedpublicPageMetadatahelper — the?lang=envariants are declared alternates, not duplicate content. Verified rendering:<link rel="canonical">+ three alternates in the head.metadataBase, Open Graph and Twitter defaults; keyword-informed site title («attester.no – digital attest for frivillige») and meta description carrying the money phrases naturally.WebSiteon the landing page;FAQPageon/om, built from the strings file so it tracks the visible content in both languages (eligible for FAQ rich results).docs/SEO.md: the research, what shipped, and the prioritized owner playbook.The half only you can do (from docs/SEO.md, in priority order)
/org/<slug>page from their own site; echo first. (Every printed PDF already advertises attester.no.)Verification
Typecheck, lint, 110 unit tests, 8 E2E, production build; robots/sitemap/JSON-LD/hreflang all smoke-verified on a dev server.
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https://claude.ai/code/session_01BFHkXUuHJME4cF9AJWbavB
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