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Talk Proposal: #196

Description

@clucasalcantara
  • Draft Title: Frontend is Not the Bottleneck: Lessons from Scaling a High-Traffic Marketing Platform
  • Length: 20 min full presentation
  • Links: (TBD – can share slides before the event if needed)

When performance issues arise, the frontend is often the first to be blamed. But in real-world systems, it's rarely the root cause.

In this talk, I’ll share practical lessons from working on high-traffic marketing platforms and interactive product experiences. We’ll explore where performance actually breaks at scale — from APIs and data-fetching strategies to infrastructure and organizational decisions — and how to approach diagnosing and fixing these issues in production.


Speaker Bio

  • Name: Caio Alcantara
  • Mini-bio: Caio is a Senior Full Stack Engineer at Rivian, where he works on marketing platforms and interactive product experiences, including high-traffic launches like the R2. His work focuses on performance, scalability, and building systems that hold up under real-world usage. He enjoys bridging the gap between engineering, product, and user experience.
  • Picture for slides: (Will provide)
  • Would you like help with your presentation? Yes but its almost done — happy to get feedback or do a practice run
  • Social media link(s): https://www.linkedin.com/in/caioalcantara/ http://instagram.com/alcantaracaiolucas
  • Do you agree to the VanJS Code of Conduct? Yes

Activity

  1. github-actions commented on Apr 27, 2026

    @github-actions

    📅 Available Presentation Dates

    Select your preferred dates for your talk:

    • Wednesday, May 20, 2026 (May 2026 Meetup) - 3 spots available
    • Thursday, June 18, 2026 (June 2026 Meetup) - 3 spots available

    Please check the boxes next to your preferred dates. A maintainer will assign you to a meetup once you've made your selections.

  2. clucasalcantara commented on Apr 27, 2026

    @clucasalcantara
    Author

    📅 Available Presentation Dates

    Select your preferred dates for your talk:

    • Wednesday, May 20, 2026 (May 2026 Meetup) - 3 spots available
    • Thursday, June 18, 2026 (June 2026 Meetup) - 3 spots available

    Please check the boxes next to your preferred dates. A maintainer will assign you to a meetup once you've made your selections.

  3. zlldnv commented on Aug 6, 2026

    @zlldnv
    Collaborator

    Hi Caio! A few dates below still need a speaker — let us know which ones work for you. Please check at least 2, in case your first choice fills up or doesn't work out, and reply here.

    • Thursday, September 3, 2026 (September 2026 Meetup) - 3 spots available
    • Thursday, October 1, 2026 (October 2026 Meetup) - 3 spots available
    • Thursday, November 5, 2026 (November 2026 Meetup) - 3 spots available
  4. clucasalcantara commented on Aug 6, 2026

    @clucasalcantara
    Author

    Hi Caio! A few dates below still need a speaker — let us know which ones work for you. Please check at least 2, in case your first choice fills up or doesn't work out, and reply here.

    • Thursday, September 3, 2026 (September 2026 Meetup) - 3 spots available
    • Thursday, October 1, 2026 (October 2026 Meetup) - 3 spots available
    • Thursday, November 5, 2026 (November 2026 Meetup) - 3 spots available
  5. added this to the September 2026 Meetup milestone on Aug 6, 2026
  6. zlldnv commented on Aug 6, 2026

    @zlldnv
    Collaborator

    Hi Caio! You're accepted! Looking forward to it. — @zlldnv, via the VanJS admin panel

  7. zlldnv commented on Aug 31, 2026

    @zlldnv
    Collaborator

    HI @clucasalcantara !
    Excited to have you at the upcoming event. Please use code SPEAKER on Luma to grab your speaker ticket!

  8. clucasalcantara commented on Sep 2, 2026

    @clucasalcantara
    Author

    HI @clucasalcantara ! Excited to have you at the upcoming event. Please use code SPEAKER on Luma to grab your speaker ticket!

    Thank you so much! All set :)

  9. zlldnv commented on Sep 7, 2026

    @zlldnv
    Collaborator

    Thanks so much for speaking at September 2026 Meetup with "Frontend is Not the Bottleneck: Lessons from Scaling a High-Traffic Marketing Platform" — it was great having you!

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