Everything Claude Marketing

18 specialized agents | 72 domain skills | 22 commands | Every marketing discipline covered

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The complete marketing intelligence system for Claude Code. From brand strategy to growth hacking, from SEO to influencer marketing — production-ready agents, skills, commands, and compliance rules for every marketing role.

Inspired by Everything Claude Code. Built for marketers, growth teams, and agencies who use AI to work faster.

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The Guide

The Complete Guide to Everything Claude Marketing

Setup, philosophy, advanced patterns, multi-agent workflows, context management, and team configurations — all in one guide.

Topic	What You'll Learn
Skills & Commands	How 72 skills and 22 commands work together
Agent Orchestration	Multi-agent workflows for campaigns, launches, growth sprints
Hooks & Compliance	Automated brand voice, FTC, GDPR, and quality checks
Context Management	Brand memory, strategic compaction, session persistence
Token Optimization	Model selection, MCP management, modular content
Parallel Workflows	The cascade method, two-instance kickoff, agency multi-client
Team Setup	Solo marketer, marketing team, and agency configurations

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Quick Start

Install as Claude Code Plugin

# Install from marketplace
claude plugins install everything-claude-marketing

# Or clone and install locally
git clone https://github.com/brainbytes-dev/everything-claude-marketing.git
cd everything-claude-marketing
claude plugins install .

Try It

# Plan a campaign
claude> /campaign launch our new AI feature to mid-market SaaS companies

# Write copy
claude> /copy hero section for our landing page — target audience is startup founders

# Run SEO audit
claude> /seo-audit analyze our blog post about email marketing

# Design email sequence
claude> /email-sequence 5-email welcome series for new trial signups

# Create social content
claude> /social-post announce our Series A on LinkedIn and X

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What's Inside

18 Specialized Marketing Agents

Agent	Role	Model
strategist	CMO-level strategy, campaign planning, budget allocation	opus
brand-guardian	Brand consistency, voice, guidelines enforcement	opus
content-strategist	Editorial calendars, content pillars, content programs	sonnet
copywriter	Ads, landing pages, emails, sales pages — all persuasive copy	opus
seo-analyst	Technical SEO, keyword research, content optimization	sonnet
social-media-manager	Platform-native content, community engagement	sonnet
email-marketer	Sequences, automation, segmentation, deliverability	sonnet
paid-ads-optimizer	Google, Meta, LinkedIn, TikTok — ROAS optimization	opus
analytics-interpreter	Attribution, dashboards, A/B test analysis	sonnet
growth-hacker	Experiments, viral loops, referral programs, PLG	opus
pr-specialist	Press releases, media pitching, crisis communication	sonnet
influencer-manager	Creator partnerships, briefs, ROI tracking	sonnet
product-marketer	Positioning, messaging, GTM, competitive intelligence	opus
cro-specialist	Landing pages, A/B testing, funnel optimization	sonnet
creative-director	Campaign concepts, visual direction, design briefs	opus
market-researcher	Competitive analysis, personas, customer insights	opus
community-manager	Community building, engagement, advocacy programs	sonnet
marketing-ops	Martech stack, automation, UTM tracking, data hygiene	sonnet

72 Domain Skills

Brand & Positioning (6)

• brand-voice — Define and maintain brand voice and tone
• brand-guidelines — Create comprehensive brand guidelines
• visual-identity — Design visual identity systems
• brand-positioning — Positioning strategy with proven frameworks
• brand-architecture — Multi-brand portfolio management
• competitive-positioning — Differentiation against competitors

Content (8)

• content-pillars — Define content pillars aligned to business goals
• editorial-calendar — Plan editorial calendars across channels
• content-repurposing — Transform one asset into multiple formats
• blog-seo-writing — SEO-optimized blog content
• storytelling-frameworks — Hero's Journey, StoryBrand, PAS narrative
• content-audit — Audit content for quality and performance
• thought-leadership — Executive positioning and authority building
• ugc-strategy — User-generated content programs

Copywriting (7)

• copywriting-frameworks — AIDA, PAS, BAB, 4Ps, StoryBrand, PASTOR
• headline-formulas — 25+ proven headline patterns
• cta-optimization — High-converting calls to action
• landing-page-copy — Full landing page copy structure
• ad-copy — Platform-specific ad copy (Google, Meta, LinkedIn, TikTok)
• sales-page-copy — Long-form sales pages that convert
• microcopy-ux — Buttons, forms, error messages, onboarding

SEO (6)

• seo-technical — Crawlability, Core Web Vitals, structured data
• seo-on-page — Titles, meta descriptions, headings, internal linking
• seo-keyword-research — Intent mapping, topic clusters, opportunity scoring
• seo-link-building — Digital PR, guest posting, linkable assets
• seo-local — Google Business Profile, local citations, reviews
• seo-content-optimization — NLP entities, content gaps, SERP features

Social Media (6)

• social-x-twitter — Hooks, threads, engagement tactics
• social-linkedin — Professional storytelling, B2B engagement
• social-instagram — Reels, carousels, Stories, visual strategy
• social-tiktok — Trend riding, native hooks, viral mechanics
• social-youtube — Thumbnails, titles, chapters, channel growth
• social-community-building — Community engagement across platforms

Email Marketing (5)

• email-sequences — Welcome, nurture, sales, re-engagement flows
• email-deliverability — SPF, DKIM, DMARC, warm-up, list hygiene
• email-segmentation — Behavioral, demographic, RFM segmentation
• email-automation — Triggers, conditions, multi-channel workflows
• email-copywriting — Subject lines, preview text, body copy, CTAs

Paid Advertising (6)

• google-ads — Search, Display, YouTube, Performance Max, Shopping
• meta-ads — Feed, Stories, Reels, Advantage+ campaigns
• linkedin-ads — Sponsored content, InMail, lead gen forms
• retargeting — Sequential retargeting, frequency capping, burn pixels
• ad-creative-testing — Systematic creative testing frameworks
• budget-allocation — Channel ROI optimization, funnel-stage budgeting

Analytics (5)

• analytics-attribution — Multi-touch attribution, incrementality testing
• analytics-dashboards — Executive, channel, and campaign dashboards
• ab-testing — Hypothesis, sample size, statistical significance
• cohort-analysis — Retention, revenue, and behavioral cohorts
• marketing-reporting — Weekly, monthly, quarterly report templates

Growth (4)

• growth-loops — Viral, content, paid, product-led loops
• referral-programs — Incentive design, viral coefficient, fraud prevention
• viral-mechanics — STEPPS framework, shareability design
• plg-strategies — Free trial, freemium, activation optimization

PR & Communications (3)

• press-releases — Structure, distribution, templates by type
• media-pitching — Journalist research, pitch templates, follow-up
• crisis-communication — Severity levels, holding statements, escalation

Product Marketing (4)

• product-positioning — Moore, Dunford frameworks, positioning canvas
• competitive-analysis — Landscape mapping, battlecards, win/loss analysis
• go-to-market — GTM strategy, launch tiers, cross-functional coordination
• launch-playbook — Pre-launch, launch day, post-launch execution

CRO (3)

• landing-page-optimization — 50+ point audit checklist, templates by type
• funnel-design — TOFU/MOFU/BOFU mapping, drop-off analysis
• cro-frameworks — LIFT model, MECLABS heuristic, ResearchXL

Research, Community, Influencer, Creative, Ops (9)

• market-research — TAM/SAM/SOM, Porter's, PESTEL, trend identification
• persona-building — JTBD framework, data-driven personas
• customer-interviews — Interview guides, 25+ question templates
• community-strategy — Platform selection, engagement flywheel
• influencer-outreach — Discovery, evaluation, pitch templates
• influencer-roi — Tracking methods, ROI calculation, benchmarks
• campaign-concepts — Big idea development, creative briefs
• martech-stack — Tool evaluation, integration architecture
• utm-tracking — Naming conventions, QA, governance

22 Slash Commands

Command	What It Does
/campaign	Plan a marketing campaign end-to-end
/copy	Write marketing copy for any format
/seo-audit	Run SEO analysis on content or pages
/social-post	Create platform-native social content
/email-sequence	Design email automation sequences
/ad-creative	Create ad copy and creative briefs
/analytics	Interpret marketing data and build reports
/competitive-analysis	Analyze competitors and positioning
/launch	Plan a product or feature launch
/brand-review	Check content for brand consistency
/ab-test	Design A/B tests with hypotheses and metrics
/press-release	Write press releases with distribution guidance
/content-calendar	Plan editorial content calendars
/funnel	Design and optimize marketing funnels
/persona	Create data-driven buyer personas
/pitch	Create media or influencer pitches
/budget	Plan and allocate marketing budgets
/growth-experiment	Design growth experiments with ICE scoring
/landing-page	Optimize landing pages for conversion
/case-study	Write customer case studies
/influencer-brief	Create influencer collaboration briefs
/rebrand	Plan rebranding initiatives

5 Always-Active Rules

Rule	What It Enforces
compliance	GDPR, CAN-SPAM, FTC disclosure, DSGVO
brand-consistency	Voice, tone, messaging hierarchy alignment
ethical-marketing	No misleading claims, dark patterns, fake urgency
data-privacy	Consent management, data minimization, PII handling
platform-policies	Meta, Google, LinkedIn, TikTok, YouTube ad policies

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Architecture

everything-claude-marketing/
├── agents/              — 18 specialized marketing agents
├── skills/              — 72 domain knowledge playbooks
│   ├── brand/           — Brand & positioning (6)
│   ├── content/         — Content strategy (8)
│   ├── copy/            — Copywriting (7)
│   ├── seo/             — Search optimization (6)
│   ├── social-media/    — Social platforms (6)
│   ├── email/           — Email marketing (5)
│   ├── paid-ads/        — Paid advertising (6)
│   ├── analytics/       — Data & measurement (5)
│   ├── growth/          — Growth & experimentation (4)
│   ├── pr/              — PR & communications (3)
│   ├── product-marketing/ — Product marketing (4)
│   ├── cro/             — Conversion optimization (3)
│   ├── research/        — Market research (3)
│   ├── influencer/      — Influencer marketing (2)
│   ├── creative/        — Creative direction (1)
│   ├── community/       — Community building (1)
│   └── marketing-ops/   — Marketing operations (2)
├── commands/            — 22 slash commands
├── rules/               — Always-active compliance & brand guidelines
├── hooks/               — Automated quality checks
├── scripts/hooks/       — Hook implementations
├── mcp-configs/         — MCP server configs for marketing tools
├── contexts/            — Mode-switching (campaign, research, review)
├── examples/            — Example CLAUDE.md files for different setups
├── .github/             — PR templates, CI, issue templates
├── CLAUDE.md            — Plugin instructions
├── AGENTS.md            — Agent orchestration guide
├── CONTRIBUTING.md      — How to add skills, agents, commands
├── CHANGELOG.md         — Version history
└── README.md            — You are here

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Core Principles

1. Strategy-First — Start with objectives and audience before tactics
2. Data-Driven — Back claims with metrics, benchmarks, and evidence
3. Brand-Consistent — Every output aligns with brand voice and guidelines
4. Compliance-Aware — GDPR, CAN-SPAM, FTC, DSGVO always respected
5. Platform-Native — Content adapts per platform, never cross-posted verbatim
6. Ethical Marketing — No misleading claims, dark patterns, or manipulative tactics

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Multi-Agent Workflows

Complex tasks automatically orchestrate multiple agents:

Workflow	Agents Involved
Campaign Planning	strategist → content-strategist + copywriter + paid-ads-optimizer
Product Launch	product-marketer → copywriter + pr-specialist + social-media-manager + email-marketer
Rebranding	brand-guardian + creative-director → content-strategist + social-media-manager
Growth Sprint	growth-hacker → analytics-interpreter + cro-specialist + paid-ads-optimizer
Content Program	content-strategist → copywriter + seo-analyst + social-media-manager

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Contexts

Switch Claude's behavior based on your current mode:

Context	Mode	Behavior
campaign	Active campaign work	Write first, optimize after. Focus on output volume and speed.
research	Market research & analysis	Read widely, document findings, don't jump to tactics.
review	Content & brand review	Evaluate quality, flag issues by severity, suggest fixes.

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Contributing

We welcome contributions! See CONTRIBUTING.md for guidelines.

What We're Looking For

• New skills — Industry-specific marketing playbooks (healthcare marketing, fintech, real estate, etc.)
• New agents — Specialized roles (event marketer, affiliate manager, podcast producer, etc.)
• New commands — Workflow shortcuts for common marketing tasks
• Translations — Help make this accessible in more languages
• Examples — Real-world CLAUDE.md configurations for different marketing setups

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License

MIT — see LICENSE for details.

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Acknowledgments

• Inspired by Everything Claude Code by Affaan Mustafa
• Built with Claude Code by Anthropic

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